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Wednesday, February 28, 2018

Must Know The Digital Advertising

BD Com Solution

 The Evolution of Digital Advertising

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Twenty years ago, digital advertising was nothing more than a few banners placed on websites. They were often intrusive and only clicked on by a small fraction of visitors, leading to a phenomenon called "banner blindness." Today, digital advertising is a massive industry, featuring various formats tailored to audiences, website content, and specific calls to action. But before diving into costs and formats, let's start with a basic definition of digital advertising (also known as online advertising).

Basic Definition

Digital advertising encompasses all forms of ads you encounter online. Whether it's a banner ad, a pop-up, or a sponsored social media post, if it's visible on the internet, it's part of digital advertising. Websites, in particular, rely on ads to generate revenue.

From banner ads (including rich media banners) to search engine optimization (SEO), social media campaigns, email marketing, website takeovers, and even spam, online advertising continues to grow. It's now one of the most effective ways to reach an audience.

With mobile internet access becoming more common, digital advertising has expanded onto smartphones, with companies investing heavily to advertise in non-intrusive ways. One such method is native advertising, which blends more naturally into the content.

Common Acronyms in Online Advertising

  • CPM (Cost Per Thousand): Advertisers pay for ad impressions—each time the ad is shown.
  • CPC (Cost Per Click): Advertisers pay based on how many times the ad is clicked.
  • CPA (Cost Per Action): Advertisers only pay when a user takes a specific action, such as filling out a form or making a purchase.
  • PPC (Pay Per Click): Advertisers pay when someone clicks on an ad, without needing a purchase to be completed.
  • CPT (Cost Per Thousand): Similar to CPM, this is calculated based on how many people see the ad, not click it.

Types of Digital Advertising

There are numerous methods of reaching consumers through online ads. Here are some key types:

  • Banner Ads (including skyscrapers, full banners, squares, and buttons)
  • Google Adsense (ads tailored to webpage content)
  • Email Advertising (including SPAM)
  • Native Advertising (growing rapidly in popularity)
  • Social Media Ads (including Facebook, Instagram, and Twitter)
  • YouTube Ads
  • Sponsored Tweets
  • Website Takeovers
  • Rich Media Ads
  • Pop-up Ads
  • Pre-video Ads
  • Blogging

Google Adsense: The Basics

Google uses its search technology to serve ads on websites based on the content of each page. For example, if your site covers golf, you may see ads for golf products. With Adsense, you earn revenue each time someone clicks on an ad.

The Benefits of Google Ads

Google Ads are often less intrusive compared to traditional banner ads, making them more effective and trustworthy for consumers. Here’s why:

  • They are non-intrusive.
  • The content is relevant, thus more impactful.
  • People trust Google, which extends to their ads.
  • The payment model is reliable and potentially lucrative.

Making Money with Google Adsense

Making money from Google Ads isn’t automatic. It requires effort and strategy. Let’s break it down:

  1. Suppose your site gets 100,000 visitors per month.
  2. With a standard click-through rate (CTR) of 1%, that’s 1,000 clicks.
  3. If each click pays $0.01, you’d earn $10.
  4. If each click pays $1, you’d earn $1,000.

Clearly, the earnings vary based on the ad's CPC (Cost Per Click), which depends on the competition for keywords and other factors.

Maximizing Adsense Income

Here are some ways to increase Adsense revenue:

  • SEO: Use search engine optimization to rank higher on Google.
  • Write Frequently: More content equals more chances for your site to rank higher and attract ads.
  • Focus on Niche Topics: Specialized content attracts targeted ads.
  • Avoid Low-Quality Traffic: It's not about the quantity of visitors, but the quality.
  • Use Google Analytics: This can help you track and optimize your earnings.

Competitor Ads and How to Block Them

Sometimes, ads for competing products appear on your site, which can divert potential customers. Google allows you to block ads from specific websites. To manage this, identify the URLs that conflict with your business and block them.

The Future of Facebook Ads and Animated GIFs

As online advertising evolves, platforms like Facebook are also adapting. Though Facebook initially resisted animated GIFs in the feed, they now offer video and autoplay ads as part of their advertising model. Brands are looking for ways to integrate more dynamic, engaging content into feeds, which could mean more ads in your social media experience.

Ultimately, the growth of digital advertising is unstoppable. Whether through Google Ads, social media, or even interactive content, businesses are constantly exploring new ways to reach consumers. The key is finding the balance between effective advertising and respecting the user experience.

Monday, February 19, 2018

Earn From Commercial Ads or Sites

BD Com Solution

 Don't Waste Money Already Spent on Commercials: Boost Your Ad Budget for YouTube

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You’ve already invested in creating effective TV commercials, so why not make the most of that investment by running your ads on YouTube? Here are five compelling reasons to increase your advertising budget and take advantage of this platform.

1. Your Commercial's Already Produced

You’ve already spent money creating an effective TV commercial, so why let it end there? Posting it on YouTube is essentially free unless you opt for a paid ad unit. This extends the lifespan of your commercial far beyond its original air date on TV, giving it a second life and ensuring that your investment is working harder for you.

2. A New Way to Reach Customers

YouTube opens up new avenues to connect with both current and potential customers:

  • Invite Existing Customers: Use email or newsletters to invite your customers to watch your commercial on YouTube. This keeps them engaged and reinforces your brand message.
  • Reach Out-of-Town Customers: YouTube has millions of visitors, allowing you to expand your reach beyond your local market. Even if your business is in a small town, YouTube can help you tap into a global audience.

3. Possible Local Coverage

Promote your YouTube ad with some PR efforts. Announce it to local media, press releases, or even local morning shows. If your commercial achieves significant milestones—like 10,000 views—this can become a newsworthy event, giving you another layer of local exposure.

4. Potential to Earn Revenue

YouTube offers an opportunity to monetize your content through its Affiliate Program. Every time your ad is viewed, you could potentially earn revenue. If your commercial goes viral, you could see significant returns on your investment. This means the more exposure your ad gets, the more you could earn.

5. Easily Share Your Ad on Your Website

Posting your commercial on YouTube makes it easy to share on your website, giving your visitors easy access to your ad without taxing your site's bandwidth. By linking or embedding the ad, you can continue promoting your business while keeping your website’s performance smooth. Moreover, embedding the ad helps increase video views, which can boost its rank and visibility, adding to its PR and revenue potential.

In conclusion, by leveraging YouTube as a platform for your commercials, you increase exposure, extend the life of your ad, and potentially generate new revenue streams—all while maximizing your existing ad spend. Don't let your commercial’s reach end when the TV broadcast stops—keep it going on YouTube.

Monday, February 5, 2018

How to Make Money with Your Smartphone: Easy and Legitimate Ways to Earn Money Online

BD Com Solution
How to Earn Money from Your Mobile: A Legitimate Guide to Online Earning

In today’s fast-paced digital age, smartphones have become an integral part of our lives. They not only keep us connected to the world but also serve as tools for entertainment, productivity, and even earning money. With the advancement of mobile technology and the availability of high-speed internet, it's easier than ever to generate income directly from your mobile phone. Many legitimate apps and websites allow you to earn money by completing simple tasks like filling out surveys, installing apps, and engaging with advertisements.

If you're looking for a way to make some extra income from your mobile phone, this comprehensive guide will walk you through the best methods for earning money online, ensuring that you avoid any AdSense policy violations. Let's dive into the various ways you can use your mobile phone to generate income.


1. Earn Money by Completing Online Surveys

One of the most popular and accessible ways to earn money using your mobile phone is by completing online surveys. Many companies are willing to pay for your opinions on products, services, and advertisements to help improve their offerings and marketing strategies. While completing surveys may not make you rich, it's a simple and legitimate way to earn some extra cash.

Top Survey Apps to Consider:

  • Google Opinion Rewards: This app allows you to earn Google Play credits by answering short surveys about products or services. While you won't earn cash directly, these credits can be redeemed for apps, games, or other digital content available on the Google Play Store.
  • Swagbucks: Swagbucks is a popular platform that rewards users for taking surveys, watching videos, and shopping online. The points you accumulate (called Swagbucks or SB) can be exchanged for gift cards or PayPal cash.
  • InboxDollars: InboxDollars pays you for completing surveys, watching videos, and playing games. It’s a straightforward way to earn money online, and payments are made via check or PayPal once you reach a minimum threshold.

How to Maximize Earnings from Surveys:

  • Be honest and consistent with your responses.
  • Sign up for multiple survey apps to increase your earning opportunities.
  • Participate in surveys regularly to maximize your earning potential.
  • Keep in mind that survey rewards typically range from a few cents to a few dollars per survey.

2. Earn by Installing and Trying Apps

Many mobile apps reward users for downloading and testing out new apps. These apps often ask you to perform simple tasks, such as visiting websites, watching videos, or engaging with the app for a certain amount of time. Some apps also provide rewards for downloading apps and keeping them installed on your phone for a set period.

Popular Apps for Earning Money:

  • Mistplay (Android): Mistplay is an Android-only app that rewards you with points for playing mobile games. The points can be redeemed for gift cards from retailers like Amazon, Google Play, or Visa gift cards.
  • AppTrailers: AppTrailers allows you to earn rewards for watching trailers of upcoming apps or games. You can earn points for each trailer you view, which can be redeemed for gift cards or PayPal cash.
  • FeaturePoints: This app rewards you for downloading and testing apps. In addition to trying out apps, you can earn points by completing surveys or referring friends. Once you accumulate enough points, you can redeem them for PayPal cash or gift cards.

Tips for Earning from App Installations:

  • Read app reviews before downloading to ensure they're legitimate and won't harm your device.
  • Use apps that have a reputation for paying users promptly and fairly.
  • Keep track of the apps you’ve installed to make sure you’re receiving the promised rewards.

3. Earn Money by Watching Ads

Another easy way to make money from your mobile device is by watching advertisements. Some apps and websites pay you for simply watching ads for a set period. While each ad usually earns you only a small amount, the more ads you watch, the more money you can accumulate.

Apps that Pay for Watching Ads:

  • AdFun: AdFun rewards users for watching ads, filling out offers, and completing other tasks. You can redeem the points you earn for gift cards to popular retailers such as Amazon, Walmart, or Target.
  • Slidejoy: Slidejoy pays users for unlocking their phone and viewing advertisements on their lock screen. You can choose to be paid in cash (via PayPal) or redeem your earnings for gift cards.
  • Perk TV: Perk TV is another app that allows users to watch video ads and earn points. These points can be redeemed for gift cards or PayPal cash.

How to Maximize Earnings from Watching Ads:

  • Use multiple ad-watching apps to maximize your time spent watching ads.
  • Set aside specific times of day when you can watch ads, such as during your commute or while relaxing.
  • Pay attention to the types of ads that offer higher rewards.

4. Referral Programs and Affiliate Marketing

Referral programs and affiliate marketing are excellent ways to earn money from your mobile phone. Many apps and websites offer bonuses when you refer friends or family members to join their platform or download their app. Affiliate marketing, on the other hand, involves promoting products or services and earning a commission when someone makes a purchase through your referral link.

Examples of Referral Programs:

  • Uber: Uber offers referral bonuses when you invite new drivers or riders to join the platform. As a referrer, you can earn a bonus each time a new driver completes a certain number of rides or a new rider takes their first trip.
  • Paytm: Paytm, a popular mobile wallet and payment app in India, offers referral bonuses for inviting friends to use the app. Both the referrer and referee can earn rewards such as cash back or discounts on future purchases.
  • CashApp: CashApp is a mobile payment service that offers referral bonuses when users invite their friends to sign up. You can earn a small amount of cash for each successful referral.

How to Succeed in Affiliate Marketing:

  • Build an audience by sharing your referral links through social media or blogs.
  • Promote products or services that are relevant to your audience to increase the likelihood of conversions.
  • Always disclose your affiliate relationship to maintain transparency with your audience.

5. Earn Through Selling Products or Services

If you have a product or service to offer, your smartphone can help you reach potential customers and start earning money. Many online marketplaces and platforms allow you to sell products directly from your mobile device. Whether it’s handmade goods, vintage items, or digital products, you can use these platforms to create an online store and start selling.

Platforms to Sell Products from Your Phone:

  • Etsy: If you’re a creative individual, you can sell handmade items, vintage products, or craft supplies on Etsy. You can set up your shop directly from the Etsy mobile app.
  • eBay: eBay allows users to sell new or used items through its app. It’s a great platform for selling products directly to buyers in your local area or internationally.
  • Poshmark: Poshmark is an app where users can sell clothing, accessories, and shoes. It’s ideal for people looking to declutter their wardrobes or start an online fashion store.
  • Redbubble: Redbubble is an online marketplace where artists can sell their designs on various products like t-shirts, stickers, and phone cases. You can upload your designs directly from your mobile device and start earning royalties.

6. Selling Photos and Videos

If you have a passion for photography or videography, you can earn money by selling your photos and videos through stock photography websites. Many businesses and individuals are looking for high-quality images and videos for use in marketing, advertising, and other projects. You can upload your content to stock photography websites and earn a commission each time someone purchases your work.

Stock Photography Websites to Consider:

  • Shutterstock: Shutterstock is one of the largest stock photography platforms, where you can sell your photos, illustrations, and videos. You earn a royalty each time your content is downloaded.
  • Adobe Stock: Adobe Stock allows photographers and videographers to sell their content to a global audience. You can upload your work directly to Adobe Stock using the Adobe Creative Cloud app on your mobile phone.
  • iStock: iStock is another popular stock photography website where you can sell your images and videos. The platform offers competitive royalties and a large marketplace for your work.

7. Online Tutoring or Teaching

If you have expertise in a particular subject, you can earn money by offering tutoring services through your mobile phone. Many online platforms allow you to connect with students who need help with their studies. You can provide tutoring for academic subjects, language learning, or even music and art.

Tutoring Apps to Explore:

  • VIPKid: VIPKid is an online platform where you can teach English to students in China. You can teach from anywhere and earn money directly through your mobile phone.
  • Chegg Tutors: Chegg Tutors connects tutors with students who need help with their homework or academic subjects. You can offer tutoring services for a wide range of subjects, including math, science, and literature.
  • iTalki: iTalki is a platform where you can teach languages to students around the world. Whether you're fluent in English, Spanish, French, or another language, iTalki allows you to set your own rates and schedule.

Conclusion: Earn Money Responsibly from Your Mobile

Earning money from your mobile phone is not only convenient but also accessible to anyone with a smartphone and an internet connection. However, it’s important to follow best practices to ensure that you’re engaging in legitimate and responsible earning methods. Always be cautious of scams and make sure to only use trusted apps and websites. By following the tips and methods outlined above, you can start earning money from your mobile phone in a safe and AdSense-compliant manner.

With persistence and effort, you can build a steady stream of income using your mobile device. Whether you choose to complete surveys, install apps, or sell products, the opportunities are endless. So, start today and explore the ways your smartphone can help you reach your financial goals.