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 Don't Waste Money Already Spent on Commercials: Boost Your Ad Budget for YouTube

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You’ve already invested in creating effective TV commercials, so why not make the most of that investment by running your ads on YouTube? Here are five compelling reasons to increase your advertising budget and take advantage of this platform.

1. Your Commercial's Already Produced

You’ve already spent money creating an effective TV commercial, so why let it end there? Posting it on YouTube is essentially free unless you opt for a paid ad unit. This extends the lifespan of your commercial far beyond its original air date on TV, giving it a second life and ensuring that your investment is working harder for you.

2. A New Way to Reach Customers

YouTube opens up new avenues to connect with both current and potential customers:

• Invite Existing Customers: Use email or newsletters to invite your customers to watch your commercial on YouTube. This keeps them engaged and reinforces your brand message.
• Reach Out-of-Town Customers: YouTube has millions of visitors, allowing you to expand your reach beyond your local market. Even if your business is in a small town, YouTube can help you tap into a global audience.

3. Possible Local Coverage

Promote your YouTube ad with some PR efforts. Announce it to local media, press releases, or even local morning shows. If your commercial achieves significant milestones—like 10,000 views—this can become a newsworthy event, giving you another layer of local exposure.

4. Potential to Earn Revenue

YouTube offers an opportunity to monetize your content through its Affiliate Program. Every time your ad is viewed, you could potentially earn revenue. If your commercial goes viral, you could see significant returns on your investment. This means the more exposure your ad gets, the more you could earn.

5. Easily Share Your Ad on Your Website

Posting your commercial on YouTube makes it easy to share on your website, giving your visitors easy access to your ad without taxing your site's bandwidth. By linking or embedding the ad, you can continue promoting your business while keeping your website’s performance smooth. Moreover, embedding the ad helps increase video views, which can boost its rank and visibility, adding to its PR and revenue potential.

In conclusion, by leveraging YouTube as a platform for your commercials, you increase exposure, extend the life of your ad, and potentially generate new revenue streams—all while maximizing your existing ad spend. Don't let your commercial’s reach end when the TV broadcast stops—keep it going on YouTube.