How to Work On Affiliate Programs

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1. Your Commercial is Already Produced

You’ve already invested in creating effective TV commercials. Maximize the return on your advertising budget by posting them on platforms like YouTube, which allows you to reach a larger audience and extend the shelf life of your commercial beyond local broadcasts. Plus, posting is typically free unless you opt for paid ad units.

2. New Ways to Reach Customers

Posting your commercial on YouTube offers several new avenues for customer outreach:

• Invite Current Customers: Send emails or mail invitations to your existing customers, encouraging them to watch the commercial on YouTube. If you have a mailing list or newsletter, use it to announce the promotion and provide clear instructions on how to view it. Ensure you allow customers to contact you for more information to avoid being labeled as spam.

• Reach Customers Outside Your City: YouTube’s vast audience gives you the chance to reach potential customers far beyond your local area. Even if you’re based in a small town, your ad could attract viewers from across the world. While exposure doesn’t guarantee direct sales, it certainly opens up opportunities to expand your customer base.

3. Local Coverage Opportunities

You can increase your ad's exposure even further by engaging in proactive PR efforts. After posting the commercial on YouTube, send press releases to local media, announcing that your TV commercial is available online. Local newspapers, magazines, and websites can be great outlets for this kind of story.

• TV Coverage: While your story might not directly lead to TV coverage, some morning shows might feature your online campaign if it aligns with their content.
• Monitor Success: Track milestones like reaching 10,000 views or making it to the “most talked about” lists. This can serve as an additional PR boost, encouraging more media outlets to cover your ad’s performance.

4. Potential to Earn Revenue

By joining YouTube’s affiliate program, you can monetize your commercial. When ads are shown, you earn a share of the revenue. If your commercial goes viral or attracts significant views, you could potentially generate more income than initially invested in the ad.

5. Easy Integration with Your Website

• Save Bandwidth: Embedding or linking your commercial on your website allows you to save bandwidth. YouTube hosts the video, which means your website won’t slow down as a result of streaming.
• Increase Video Views: When you add a link or embed the video, your views increase, helping your ad rank better and potentially boosting its popularity, which could have PR and revenue benefits.

6. Selling Online Ads and Their Benefits

Online advertising can be one of the fastest and cheapest ways to reach customers. Some key benefits:

• Flexibility & Speed: Online ads can be created and modified quickly, unlike traditional media ads, which may take longer to launch. You can change ad content seasonally, such as for spring or fall fashion, allowing businesses to market year-round.
• Variety of Ad Options: Online ads offer flexibility through various formats like banner ads, pop-ups, and video ads. You can target specific audiences more effectively than with traditional media.

7. Revenue Generation and Client Solutions

• Website Design Integration: If potential clients don’t have a website, you can offer website design services alongside your advertising campaigns. This can open a new revenue stream and offer more comprehensive solutions to your clients.
• Long-Term Contracts: Consider structuring deals with clients that include exclusivity for their advertising space, ensuring a steady income stream for you.

8. Ad Networks and Opportunities

Numerous ad networks allow you to monetize your site through CPM, CPC, CPA, and other models. Some popular ad networks include:

• AdPepper: Offers exclusive or non-exclusive ad representation.
• AdEngage: Offers targeted text ads and pays by week.
• Google AdSense: The most popular ad network for contextual ads.
• MaxBounty: An affiliate network focusing on CPA campaigns.

Each ad network has unique terms, and choosing the right one depends on your audience and goals.